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Succession Planning
A great example of our ghostwriting services. One that has garnered 250+ leads in 3-months. Co-Authored by Wayde Greer, this detailed resource was developed as a high-value lead-gen tool, targeting the Top 1% of assessed homes/cottages (based on value) in cottage country.
Success Or Suicide?
Explore the complex relationship between entrepreneurship and mental health. No sugarcoating here. Wayde shares his personal story of struggle and survival, culminating in a collection of hard-learned lessons about business and life.
Book Reviews
What do readers think about Success Or Suicide?
"Your book saved my life. I should have thanked you before now. Good for you for showing up for all of us! The story was heart wrenching and at times hard to read. It was also uplifting and encouraging. I will never be an entrepreneur, but I learned valuable lessons about work/life balance in the era of Covid-19 and working from home 100% of the time and the boundaries needed are real. Thank you Wayde for bearing your soul to educate on the need to pay close attention to your mental health and not be afraid to ask for help and to seek that help."
Darilyn M.
Verified Reader
Book Reviews
Success Or Suicide?
"I couldn’t be more impressed with the raw honesty shared in this book. An eye-opening account of one’s personal struggles with mental health, entrepreneurship and the pressure we put on ourselves to be successful. I love the details given about the experience and care given while in hospital - something that will provide comfort to someone who has a negative view of facilities that provide treatment for those struggling with mental health. With mental health being such a prevalent issue in today’s society - more so now with people struggling how to navigate COVID-19 lockdowns…..this book sheds a much needed light on what millions around the globe struggle with and helps to further breakdown the stigmas that still exist."
Patti N.
Verified Reader
Book Reviews
Success Or Suicide?
"Definitely a book which will help someone going through a mental health crisis and also the process of going through the steps to get the help. It also gives a great insight on how to deal with someone in the family with mental illness.
I would definitely recommend this book to my family and friends, and as Wayde shows throughout his journey that it is never too late for a new beginning in life."
Connor H.
Verified Reader
Book Reviews
Success Or Suicide?
"Amazing written book. Since reading it I can understand depression. 10/10 . Would highly recommend to anyone struggling. You are not alone ."
Jenna C.
Verified Reader
Book Reviews
Success Or Suicide?
"What a great book. I am a nurse and this book provided an insight into mental illness and helped me understand the struggles that everyday people have. If you are looking for a true point of view of mental illness this book has it. There is also some business sense on there too. All in all a great read. Couldn’t put it down."
Courtney J.
Verified Reader
Book Reviews
Success Or Suicide?
"Such an amazing and emotional book that I couldn't put down. To have someone write about such a hard time in their life just to try and help anyone else that is going through this is so brave and amazing. I will be telling all my friends and family to read this inspirational book."
Melinda S.
Verified Reader
Book Reviews
Success Or Suicide?
"I really enjoyed reading this book. It’s very well written. The courage it takes to expose ones most vulnerable moments in life, is extremely courageous. I appreciated the truthfulness, the depth of darkness, life challenges and recovery process. Suicide is a difficult topic to approach and people should not be ashamed to ask for help."
Becky
Verified Reader
Book Reviews
Success Or Suicide?
"If you struggle with your mental strength (like I do), READ THIS BOOK. If you feel there nowhere to turn, READ THIS BOOK. If you’re even questioning your mental health, READ THIS BOOK. If you own your business or are planning on it, READ THIS BOOK!!"
Bill B.
Verified Reader
Background
According to Medcor Canada:
$50 Billion
Is the estimated annual cost of mental illness in Canada.
$50 Billion
The estimated annual cost of mental illness in Canada.
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Mental illness keeps 500,000 Canadians from their work in any given week.
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There are over 1.5M construction workers in Canada; 33% report poor mental health
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64% of construction workers desire more mental health support from their employers
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83% of construction workers experienced moderate to severe mental health issues
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According to a 2020 study, 68% of apprentices suffered anxiety disorders; 51% experienced depression
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Risk of suicide among construction workers is 1.6 times higher than the national average
Television
Having never worked in television, and from his mom’s basement, Wayde conceptualized, co-created, produced, and starred in the television series Highways to Fairways. The series aired on Canada’s sports leader TSN, along with Amazon Prime in the US and UK. He was also the executive producer for two feature-length documentaries which aired on primetime television. Wayde was mentored for 10 years by Mr. Kevin Shea, CEO & Founder of YTV, former COO of CanWest Global Communications and former Chairman of the Ontario Media Development Corporation. Wayde also established the inaugural broadcast deal for The Joe Carter Classic, one of Canada’s most renowned celebrity charity sporting events, and worked closely with TD’s Senior VP, Business Development for four years.
Wayde has sat across from Morgan Freeman at Freeman’s blues bar in Clarksdale, Mississippi for an exclusive televised interview; and was along for the fun when his film crew was selected to record a private batting practice with the Toronto Blue Jays featuring special guest, actor Charlie Sheen. Wayde produced video interviews with Dr. J, Charles Barkley, Bo Jackson, Ozzie Smith, and many more Hall of Fame sports celebs, and was handpicked to produce a segment for NHL legend Gordie Howe’s 86th birthday, by Howe’s sons Mark and Marty.
Bernie Nicholls
Retired NHL Player
"As a former NHL player, I have dealt with many business professionals throughout my playing career and in retirement as well. Wayde is the consummate pro, always striving to achieve the utmost of success for his clients, with an emphasis towards honesty and integrity. We have worked on many projects together and will continue to do so in the future. If you’re looking for a creative thinker, an out-of-the-box Marketer and a genuine human being, Wayde is your guy!" - Bernie
Melissa Clarke
VP, Environment and Health & Safety, QM Environmental
"I am delighted to write this recommendation for Wayde. Our professional paths crossed at a pivotal moment in my life, and Wayde's genuine vulnerability and openness resonated deeply with me. What began as a B2B relationship quickly evolved into a meaningful friendship, highlighting the rare quality of authenticity that Wayde brings to his work. Wayde exemplifies professionalism and is someone who balances a great sense of humor with an unwavering commitment to his clients. He has never once made me feel pressured, a testament to his integrity and respect for others. One of Wayde's most admirable qualities is his passionate advocacy for mental health. In a world where such advocacy is desperately needed, Wayde stands out as a beacon of support and understanding. His efforts to promote mental well-being are both inspiring and necessary, making a significant positive impact on those around him. Wayde is a remarkable human and professional, and I am grateful for the opportunity to know and work with him. I wholeheartedly recommend Wayde for his outstanding character, dedication, and the positive influence he has on both a personal and professional level."
Adam Gaiser
AVP Mark’s Commercial
I have had the privilege of working with Wayde for the last couple of years, I have no problem saying he is one of the most real and genuine people I have ever met, let alone worked with. Wayde is one of the most selfless individuals and always puts the needs of everyone else in front of his own. He is willing to share personal experiences that many would never share because they are too afraid of being perceived as vulnerable. Wayde shares his experiences so that others can benefit and is always looking for ways to help others. Wayde's honest and humble demeanor make him very easy to connect with and even easier to build a relationship with. Wayde is always looking for ways to support his clients and is always willing to go the extra mile for them. I have worked with a lot of sales professionals over the years and there are very few who are as real, genuine and as customer centric as Wayde is. He is an extremely important part of the Marks Commercial team and we, along with our customers are lucky to have him. I consider Wayde an inspiration to me personally and I am grateful for all he has shared and done to help myself and others around him.
James Roy
Head of Creative Services & Executive Producer, ITWC
Wayde is a wonderfully creative marketing person. Besides being a dream to work with - dedicated, resourceful, full of initiative, funny, thoughtful - he has an endless supply of inventive (and clever) ideas for every situation. He is much loved and respected by his clients; his colleagues valued his commitment and his creativity. He was a key part of our team and instrumental in the early stages of our company. If you can get him, you couldn't do better.
Amanda Schultz
CEO, The Voima Group
I've worked with Wayde over the years at a few of the companies that he has worked for. He's an absolute dream to work with. An excellent project manager, communicator, sales person - he's excellent at keeping on task - and keeping the client (me!) on point! His primary concern is making his clients look (and feel) good. Wayde is very trust-worthy and I always knew I was in good hands. Not only is he very professional and collaborative, he also has a wonderful sense of humour that makes working fun!
Entrepreneurship
Wayde’s entrepreneurial endeavors began in 2008 with the launch of The Mulligan Club, a regionalized golf discount card (without the usual restrictions and hassles) which he began selling from the trunk of his car. Despite its humble beginnings, the card eventually achieved national merchandise approval as a product in Canadian Tire stores, one of the largest retailers in Canada. From there, Wayde purchased a local golf driving range to serve as company headquarters. He made the driving range component of the business “FREE” to all golfers, to purposefully attract his target market for the golf discount program. He sold the business in 2017.
Corporate
Before going out on his own in 2024. Wayde was voted Employee of the Month at Mark’s (formerly Mark’s Work Wearhouse) in September 2023, out of 4500+ national staff members. Furthermore, he was voted Rookie of the Year at Patient News, a dental marketing company. For his efforts, Wayde received a comprehensive smile makeover executed by The Swan TV series’ resident expert, Dr. Anthony Vocaturo.
Recognition
Chamber of Commerce Business & Community Achievement Awards:
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Young Entrepreneur of the Year (2010)
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Entrepreneur of the Year (2011)
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Creative and Innovative Business of the Year (2011)
His 2014 event “Hockey Night in Haliburton" in collaboration with The Hockey News, was recognized by former Prime Minister Stephen Harper.
Authorship and Advocacy
Wayde is a published Author (Success or Suicide?) and has co-authored a second book (Cottage Succession Planning with a Top 1% Realtor) released in spring 2024. He is also a mental health advocate, having recently received his Mental Health First Aid Certification through the Mental Health Commission of Canada.
Get in Touch
Have a question? Want to book a speaking engagement? Drop me a message!
Why Wayde?
With a mix of humility and compassion, Wayde shares his firsthand experience about the relationship between business and mental health. His goal is to raise awareness, dismantle stigma and ultimately change the way companies think about mental health. The content of The Laugh. Cry. Learn. Speaker Series, is relative to both employers and employees. It’s Real. Relatable and Raw.